ESCOVA is built for those who dare to taste different. We create bold nicotine experiences where trend-driven design, smart functionality and unforgettable flavour come together — delivering an experience that is unmistakably ESCOVA. We believe every market has its own taste, so we craft our products around the preferences of each country and its consumers, from flavour profiles and design to functionality.
ESCOVA — Dare to Taste Different.
ESCOVA is a vapour product brand founded under Escova Holdings International Sdn. Bhd., headquartered in Malaysia. From day one, the brand was designed to compete on the global stage — not by imitating the category leaders, but by standing apart from them.
The name itself carries the identity: three sharp syllables, easy to remember, drawing on the letters E, C and V — echoes of "e-cig," "cigarette," and "vape." As a persona, ESCOVA is firm, self-assured, and worth its reputation — brave enough to do what no one else wants to.
Every product, every market, every campaign is measured against one standard: is it undisputed.
Every product is built around uncompromising taste — nothing diluted, nothing average.
From packaging to performance, ESCOVA is engineered to feel premium in the hand and in use.
Built in Malaysia, benchmarked internationally — consistent quality across every market we enter.
Bold, funky, attention-seeking — a brand personality that doesn't ask for permission.
ESCOVA does what others hesitate to — entering new markets, new categories, new territory.
UNDISPUTED isn't just a tagline — it's the standard every decision is held to.
ESCOVA launches in Malaysia with a full product line-up and a bold new brand identity: Noir Black & Flame Red.
ESCOVA enters the Philippines market with a localized landing experience and regional retail partnerships.
ESCOVA establishes a presence in Russia, adapting messaging and language while keeping the brand undisputed.
ESCOVA lands in South Africa with dedicated city landing pages and product authentication support.